Brand guide · v1
An A that climbs.
Addison Applications builds apps, AI tools and forward-deployed engineering teams. This guide covers how the studio looks, moves and speaks across the site and its work.
01 · Logo
The A is a peak.
Shipped work, stacked on what came before. The mark climbs from left to right, and the wordmark carries the cyan-to-blue gradient that runs through the whole brand.
Incorrect use
02 · Colour
Light on carbon.
A near-black canvas lets the cyan gradient carry every action. Colours are pulled straight from the live site’s design tokens. Click a swatch to copy its hex.
Gradient
The signature blend, used for the wordmark, primary actions and hero art. It drifts slowly; it never flashes.
Balance
Roughly how much of a screen each colour should cover. Carbon and graphite do the work; the gradient is a highlight.
03 · Type
Tight display, friendly body.
Roboto Flex for headlines, Figtree for reading, and JetBrains Mono for system labels and code. Headlines are set tight, with negative tracking that grows as the size grows.
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04 · Graphics
Layered planes, built to ship.
Product art stacks flat planes into the shape of the A: architect, build, ship. Drag the slider to pull the layers apart.
AI in real workflows
Models wired into the tools your team already uses, measured against the work they replace.
05 · Motion
Smooth and deliberate.
Motion eases out and settles; nothing loops fast or flashes. Planes slide into place, the gradient drifts slowly, and every animation can be paused. With reduced motion turned on, everything appears in its final state.
06 · Voice
Engineers who get to the point.
Clear, confident and specific. Say what gets built and what it does for the client.
We build the app, the AI behind it and the team to run it.
Revolutionary, best-in-class digital transformation solutions.
Your first release ships in six weeks.
We leverage synergies to accelerate time-to-value.
We build ambitious apps, deploy AI into real workflows, and embed engineers in your team. From the first prototype to software that changes how you work.